Facts and Features

Aegis Media the most awarded group at the inaugural Venice Festival of Media

The inaugural Venice Festival of Media – a conference and exhibition on how brands, advertisers, agencies and media owners can interact to create more impactful and effective consumer advertising – took place in April 2007.

Aegis Media dominated the ‘Cream of Venice’ awards list, receiving a total of seven:

• Carat (UK) for the UK Government Road Safety campaign
• Posterscope (UK) for Yell, ads controlled by GPS
• Agency W (Korea) for adidas Gets Colourful
• AgenciaClick (Brazil) for Dial Fiat for Adventure
• Carat, Carat Deep Blue and Posterscope for adidas Eye Balls following the 2006 World Cup
• Posterscope (USA) for Honda Radio transmitters relay content to drivers

Finally, Carat and Posterscope won a ‘Cream of Cream’ award for the adidas Eye Ball initiative – a 6m high touring football featuring interactive plasma screens – during last year’s World Cup.