Facts and Features

Farfar scoops its second Grand Prix for the Heidies at Cannes

Farfar scooped its second Grand Prix in the Cyber Lions at this year’s Cannes Lions Festival. Its campaign for Diesel’s new Intimate range of underwear saw two aspiring models (‘the Heidies’) take one of the company’s managers hostage in their bid to model the collection.

Locked in a hotel room for five days with only six video cameras for company, the Heidies broadcast their story to the world through the hostile takeover of Diesel’s own homepage. Their antics attracted an audience from across the globe, as Fans and viewers sent messages, pictures and instructions to the Heidies, helping them decide how to treat their captive. Even after the event, the buzz lives on - as you can see at http://www.diesel.com/lockin/splash.php