Facts and Features

Aegis Media selected by Johnson & Johnson as EMEA media partner

Aegis Media has been selected by Johnson & Johnson - one of the world’s great consumer brands companies - as its media partner for Europe, the Middle East and Africa. Johnson & Johnson’s portfolio of brands is made up of world-class household names, including Acuvue, Band Aid, Clean & Clear, Listerine, and Neutrogena.

The $430m win follows a four month global review.The appointment covers communications planning, media planning and buying, both offline and online, in all Johnson & Johnson’s markets in the region from 2008.

Throughout the pitch process Johnson & Johnson and Aegis Media found the cultural fit between their organisations extremely strong. Aegis Media was also helped by the investment it has put into our network over the past five years - into resources, capability and people right across media, digital, communications planning and insight. Altogether, that put us in a strong position to become Johnson & Johnson’s partner. Now Aegis Media is looking forward to building on those qualities in its work together.