Group Press Releases
Carat Wins Pan-European Vodafone Account
17 November 2000
Aegis Group plc announced today that Carat, its media planning and buying division, has been appointed as Vodafone’s first pan European media agency.Carat will provide Vodafone with international media planning and pan regional buying services for its brand advertising with a view to ensuring overall consistency and uniformity across Europe. Carat will also provide local market media buying in Italy and Germany.
Commenting on the new business win, Aegis’ Chief Executive Doug Flynn said:
"This is another excellent win for the Group. The decision to award this account to Aegis reflects the strength and coherence of the Group’s European network and the quality of our media communications business."
Commenting on the appointment, Thomas Geitner, Vodafone Group’s Executive Board Director responsible for global branding, said:
"The appointment of our first pan European media planning agency is part of our strategy to establish a strong global brand. We chose Carat because of its imaginative media selection and plans for a branding campaign as well as its robust network and strong team."
For further information please contact:
Doug Flynn, Chief Executive Officer
Jeremy Hicks, Chief Financial Officer
Aegis Group plc
Tel: +44 (0) 20 7070 7700
Jerry Buhlmann, Chief Operating Officer
Carat International
Tel: +44 (0) 20 7405 1050
Tim Spratt / Charles Palmer
Financial Dynamics
Tel: +44 (0) 20 7831 3113
