Group Press Releases
Aegis Acquires European Market Research Company
02 February 2001
Aegis Group plc ("Aegis") - the media communications and market research group - announced today that it has acquired PW Market Research Group Ltd ("Pegram Walters"), the UK-based international market research company, for a maximum consideration of up to £5 million. Pegram Walters was founded in 1982 and provides an array of proprietary research products, which range from multi-country tracking and market segmentation surveys through to exploratory studies and creative workshops, to a number of blue chip clients.
The initial consideration of £2 million will comprise 1,202,615 new Aegis shares and £466,666 in cash. The deferred cash consideration of up to £3 million is conditional upon the performance of the business.
The acquisition of Pegram Walters is consistent with Aegis’ strategy of expanding its range of services into market research in order to form a broader platform for growth. Aegis’ entry into this area was achieved through the acquisition of Market Facts, Inc in June 1999.
Doug Flynn, CEO of Aegis, commented:
"The acquisition of Pegram Walters is another step towards our goal of building a global market research network. Over the past 2 years Aegis has invested significantly in developing research networks in the US and Asia-Pacific. This European acquisition is an excellent strategic fit and provides us with a base from which to develop further our research capability in the region".
For further information please contact:
Richard Walters
Aegis Group plc
Tel: +44 (0) 20 7070 7724
Charles Palmer
Financial Dynamics
Tel: +44 (0) 20 7269 7180
