Group Press Releases
Aegis Acquires Demoscopie Research
23 May 2001
Aegis Group plc ("Aegis") announced today that it has acquired Demoscopie, a French market research company. Demoscopie is a custom research company based in Paris, with both quantitative and qualitative full service capabilities. Demoscopie had revenues of approximately £3.5 million in 2000 and specialises in both consumer and business-to-business research. As part of the deal, it is intended that Aegis will acquire, subject to certain conditions precedent, the Bureau for Internet and Telephone Interviewing, a data collection company based in Germany.
These European acquisitions follow the purchase of UK-based market research company Pegram Walters in February of this year and are consistent with Aegis’ strategy of expanding its international market research capabilities into a global market research network.
Commenting on the announcement, Doug Flynn, Chief Executive Officer of Aegis Group plc said:
"In February 2001 Aegis Research established itself in Europe through the acquisition of UK-based Pegram Walters. Acquiring Demoscopie strengthens our European position and is consistent with our strategy of establishing Aegis Research as a truly global market research network with centres of excellence in the Americas, Europe and Asia-Pacific."
