Group Press Releases
Aegis Extends Market Research Network into Japan
29 November 2001
Aegis Group plc ("Aegis") — the media communications and market research group — announced today that it has acquired (subject to certain conditions precedent) a 100% interest in Research Fact, a leading Japanese market research company. Research Fact provides high quality, full service custom research using in-depth analysis and advanced methodologies to a blue-chip client base of major Japanese and multinational companies.
The initial consideration of £1 million is payable in cash on closing; there is also deferred cash consideration, subject to challenging performance criteria, payable over the next three years. Research Fact had revenues of approximately £3.5 million during the year ended 30 June 2001.
The acquisition of Research Fact extends Aegis Research’s international network to 40 countries and further strengthens its position in the important Asia Pacific market. This is consistent with AegisÕ strategy of expanding its market research capabilities to meet the increasingly international needs of its clients.
Commenting on the announcement, Doug Flynn, Chief Executive of Aegis said:
"This is acquisition gives our research network direct access to the world’s second largest economy. It will allow Aegis Research to better serve its clients’ needs in Japan and to offer Japan’s leading marketers greater access to our global network. In just two years we have grown Aegis Research into the world’s 10th largest market research company with offices in 40 countries. Japan remains a focus for the development of the Group’s research and media businesses and we continue to explore further opportunities there."
