Group Press Releases
Carat Awarded Media AOR For Hyundai Motor America & Kia Motors America
01 February 2002
David Verklin, Chief Executive Officer of Carat North America, proudly announced today that Carat USA has been awarded the Media Agency of Record assignment for the Hyundai Motor America and Kia Motors America business.
Carat USA will provide a full range of media communication services encompassing all media planning and buying activities. The assignment will be managed out of Carat’s West Coast operation in Southern California.
"This is a dream come true", said Charlie Rutman, President of Carat USA. "When we started the company four years ago, we targeted several key product categories, automotive being one of the them. We are thrilled to have the opportunity to partner with Hyundai and Kia, the fastest growing automotive manufacturer in the US marketplace", Rutman added.
According to executives at Hyundai Motor America and Kia Motors America, Carat USA was chosen as their media services partner due to their extensive knowledge of the industry, state-of-the-art research tools, extensive office network and proven buying efficiency. The partnership with Carat will help further establish their brands as leaders in their respective categories.
"The success of the Hyundai and Kia brands over the past few years has been remarkable," commented David Verklin. "With our marketing oriented approach to media communications, we are confident that we can further develop and strengthen these brands to sustain their rapid growth."
