Group Press Releases
Aegis Strengthens Market Research Network in Europe
08 February 2002
Aegis Group plc ("Aegis") — the media communications and market research group — announced today that it has acquired Market&More, a high quality European market research company with operations in Germany, Netherlands, Belgium and France.
Market&More provides full-service custom research to a blue-chip client base of major European and multinational FMCG companies including Procter & Gamble, Interbrew, Danone Group, Friesland Coberco Dairy Foods (FCDF), UDV (United Distillers & Vintners) and Unilever Bestfoods.
The initial consideration of Euro 6.0 million is payable in cash on completion; there is also deferred cash consideration, subject to challenging performance criteria, payable over the next three years.
Market & More had revenues of approximately Euro 13.5 million during the year ended 31 December 2001. The acquisition of Market&More extends Aegis Research’s international network to 42 countries and further strengthens its position in the important European market, following the acquisitions of Pegram Walters, MEMRB Custom Research, Demoscopie and the Bureau for Internet and Telephone Interviewing in 2001.
This is consistent with Aegis’ strategy of expanding its market research capabilities to meet the increasingly international needs of its clients.
Commenting on the announcement, Doug Flynn, Chief Executive of Aegis said: "This acquisition extends our European research network considerably. In just two years we have grown Aegis Research into the world’s 10th largest market research company though major acquisitions in the North America, Asia-Pacific and EMEA. Strengthening our research network in Europe is key to the development of a truly global research business and we continue to explore further opportunities."
