Group Press Releases
Carat Named Global Media Agency of the Year in Challenging Market
15 January 2002
Aegis Group plc ("Aegis") — the media communications and market research group — announced today that Carat, its media division, has been named 2001 "Global Media Agency of the Year" in the January edition of Ad Age Global, the leading international advertising industry trade magazine.
In choosing Carat for this award, AdAge Global wrote: "2001 was Carat’s year — for its success in becoming a strong independent global media player against considerable odds; its commanding new business performance in difficult conditions; its client retention and added value service; for establishing a point of difference in a homogeneous market; and through it all maintaining healthy margins. Taking these achievements in the round no other network could match it."
Commenting on the award, Doug Flynn CEO of Aegis Group plc, said:
"To be chosen as Global Media Agency of the Year by AdAge Global is vindication of our belief that independence serves as an advantage not a handicap and confirms Carat’s ability to serve its clients on a global basis. It is particularly gratifying to win in such a tough market environment and shows the quality of our media operations. Though the current market conditions may prevail for some months, our ability to win new business continues to help keep our business moving forward and to take market share from our competitors".
