Group Press Releases
Announcement of Aegis Media
10 June 2003
Aegis Restructures Media Operations For Growth
Aegis Group plc (“Aegis”) – the media
communications and market research group – announced today
the formation of Aegis Media as a platform for all of its media
operations. Aegis Media will support all of Aegis’ client
facing media brands including Carat, Posterscope and its portfolio
of specialist communications services agencies. It will also
support Aegis’ new independent media network, Vizeum, which
will be launched on 16 June.
Carat and Vizeum will operate as separate media networks.
The new structure is being created to provide more cohesion within Aegis’ media businesses, to increase the range of services used by clients and to optimise the buying clout of the combined group.
Doug Flynn, CEO, Aegis Group plc will take direct responsibility for Aegis Media on a worldwide basis. Initially launched in Europe only, Aegis Media activities will be run by the current management team with Bruno Kemoun and Eryck Rebbouh becoming joint CEOs of Aegis Media Europe. They will have responsibility for the establishment of Aegis Media throughout Europe.
It is anticipated that Aegis Media will be rolled-out globally in the latter part of 2003 under the regional leadership of David Verklin in the Americas and David Liu in Asia-Pacific.
The costs associated with creating Aegis Media are modest. Aegis Media Central Services will provide a range of shared back office services and internal resources so that the efficiency of the group is optimised.
Commenting on the new structure, Doug Flynn, CEO of Aegis plc, said:
“The creation of Aegis Media will allow us to both maximise the scale and efficiency benefits that exist within the Aegis Group, and provide us with an improved platform from which to grow the business. The structure means that both Carat and Vizeum will enjoy the Group’s buying clout and centralising the back office services will allow us to manage our costs more efficiently.”
Bruno Kemoun and Eryck Rebbouh, joint CEOs Aegis Media Europe said:
“We see this as a positive benefit to our European clients as they will benefit both from the Group’s combined expertise and the significant economies of scale that will arise.”
For further information contact:
Richard Walters
Aegis Group plc
+44 (0) 20 7070 7700
Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
