Group Press Releases
Aegis Acquires UK Market Research Business
02 February 2004
Aegis Group plc ("Aegis" or "Group") - the media communications and market research group – today announced that it has acquired the business trading as "The Research Business International" and certain related assets ("TRBI") from a US based group of companies headed by Maritz Inc. The purchase price is £5.2m payable in cash on completion.
TRBI is a London based market research company with core strengths in brand and advertising tracking, market studies, segmentation, brand and concept development, and research in specialist areas including healthcare, financial services and the youth market. For the year ended 31 March 2003 TRBI had revenues of £14.5m and has current net assets of £2.8m. TRBI will be integrated quickly into Synovate – Aegis’ global market research network - and brings with it a powerful stable of branded solutions that will be rolled-out across the Synovate network.
Commenting on the announcement, Doug Flynn, Chief Executive of Aegis said:
"TRBI is a great fit, not only delivering a strong portfolio of branded solutions but also significantly strengthening our research presence in the UK market. The acquisition establishes Synovate as one of the UK’s largest research companies with an enviable blue chip client list that can access the services of a truly global research network."
For further information contact:
Richard Walters
Aegis Group plc
+44 (0) 20 7070 7700
Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
