Group Press Releases
Aegis to Acquire Polish Interactive Agency - HYPERmedia
01 June 2005
Aegis Group plc ("Aegis" or "Group") - the media communications and market research group – announced today that it has acquired 100% of the equity of the leading Polish full service interactive agency, HYPERmedia. HYPERmedia will become part of Isobar, Aegis' fast growing digital network.
The purchase price will be composed of a total cash consideration of up to £4.9 million, payable over four years and subject to rigorous performance criteria.
Founded in 1996, HYPERmedia is Poland 's leading interactive agency and for the past three years it has been named Interactive Agency of the Year in the Impactor Awards – Poland 's most prestigious industry awards - in 2002, 2003, 2004.
HYPERmedia has a client roster of blue chip local and international companies including Danone, Hewlett Packard, Oracle, Philip Morris, Procter & Gamble. The agency provides clients with a broad range of integrated capabilities including the development of e-marketing strategies, online advertising, campaigns, optimization, creative design, market research and pre-tests of ads, as well as constant communication monitoring and reporting.
Robert Lerwill, CEO of Aegis Group plc said:
“Aegis is seeing very rapid growth in client's digital media spend and thr ough Isobar we are building a global network that delivers excellence in every aspect of digital marketing. We are extremely impressed by Hypermedia's team and welcome them as a valuable part of the Isobar network. ”
For further information contact:
Richard Walters
Aegis Group plc
+44 (0) 20 7070 7700
Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
