Group Press Releases
Aegis Acquires Hungary's Leading Digital Agency
03 October 2005
Aegis Group plc ("Aegis" or "Group") - the media communications and market research group - announced today that it has acquired Kirowski Rt, Hungary's leading full service digital agency. Kirowski will become part of Isobar, Aegis'fast growing digital network employing nearly 1,200 specialist staff.
The purchase price will be composed of a total cash consideration of up to euro 10million, payable over four years and subject to rigorous performance criteria.
Founded in 1996, Kirowski has built an impressive client list including many well-known local and international advertisers including Hungarian Telekom (T-Online, T-Mobile, T-Com, T-Systems) MOL Group, Nestle and Renault. The agency provides clients with a wide range of digital marketing services including interactive marketing,digital media planning & buying, as well e-business solutions and business applications.
As well as being the largest digital marketing agency in Hungary - with a 25% market share in online advertising - Kirowski has also won a number of prestigious digital technology and creative awards for its work.
Robert Lerwill, CEO of Aegis Group plc said:
"The acquisition of Kirowski is consistent with Aegis' strategy of building Isobar into the leading international digital network. With Kirowski's strong market position and comprehensive skill-set we shall be able to provide clients with an exceptional service capability in the fast growing Hungarian market. We welcome the highly talented Kirowski team to the Isobar network."
For further information contact:
Richard Walters
Aegis Group plc
+44 (0) 20 7070 7700
Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
