Group Press Releases
Acquisition of Univero
14 December 2005
Aegis Group plc, the marketing services group, today announces the acquisition of Univero for £10m. This is payable in cash on closing and subject to competition authority approval.
In 2004 Univero had total revenues of £23m. It is the largest independent full service market research network in Scandinavia. These three countries jointly represent Europe's fifth largest research market, with annual spend of around $500m.
Univero's businesses include MMI Univero in Norway, TEMO Univero and LUI Univero in Sweden, Vilstrup Univero in Denmark and Fieldwork Scandinavia. These brands specialise in FMCG, food and drink, public sector, communications, media, youth and retail research.
Robert Lerwill commented:
"Adding Univero will give Synovate coverage in every significant European market. Entering the Scandinavian research market has been a priority for Synovate; we are now doing so as a major player. Univero is an attractive business in its own right, with a good presence and a blue-chip client list, both domestic and international. Univero will also let us offer a full research service in Scandinavia to our clients elsewhere in the world."
For further information contact:
Charlotte Elston
Aegis Group plc
+44 (0) 20 7070 7700
Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
