Group Press Releases
Aegis Acquires Award-Winning Digital Creative Agency
25 January 2005
Aegis Group plc ("Aegis" or "Group") - the media communications and market research group – announced today that it has acquired award-winning UK digital creative agency De-construct. In this transaction Aegis has acquired 100% of the equity, which was previously held by its founders. De-construct will now become part of Isobar, the Group’s digital network and is one of a number of important acquisitions made for the network since its foundation in June 2004.
The purchase price will be composed of initial consideration of £1.2 million payable in cash on completion. There will also be deferred cash consideration of up to £4.8 million payable over three years and subject to rigorous performance criteria.
Founded in 2001 and headquartered in London, De-construct has a reputation for providing blue-chip organisations with cutting-edge website design and development. Key clients include The BBC, Marks & Spencer, Panasonic, Smirnoff and Working Title Films amongst many.
Doug Flynn, CEO of Aegis Group plc said:
“Digital media is generating many more ways to reach consumers and, in an increasingly cluttered media environment, outstanding creativity has become an integral element of effective communication. The UK was one of the few gaps in Isobar’s creative service capability and De-construct’s award winning capability in the digital space will now deliver the highest level of service to its clients. In Isobar, we have an international digital network that can meet all the needs of marketers in the new media landscape and part of that will be the ability to offer outstanding creativity around the world”.
For further information contact:
Richard Walters
Aegis Group plc
+44 (0) 20 7070 7700
Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
