Group Press Releases
First Move into Word-of-mouth with Acquisition of Ammo
06 February 2006
Aegis Group plc, the marketing services group, announces that it has acquired Ammo Marketing, the word-of-mouth marketing company.
Located in San Francisco, Ammo was founded in 1999 and quickly became known for its highly successful marketing campaigns. Current clients include Volvo, Cadbury Schweppes, Remy-Cointreau, Miller Brewing and Brown-Forman.
Ammo Marketing will become part of Isobar, Aegis’s full service digital network.
Robert Lerwill, CEO of Aegis Group plc, said:
“Ammo marks our first step into word-of-mouth: one of the most revolutionary ways of marketing around today. Word-of-mouth lets us reach consumers who don’t necessarily respond to more traditional marketing channels. Ammo’s approach brings together influencers, cultural intelligence and experiential marketing. We see considerable openings to expand Ammo’s work in the coming months and years."
For further information contact:
Charlotte Elston
Aegis Group plc
+44 (0) 20 7070 7708
