Group Press Releases
Aegis Reinforces Presence in Philippines with Mediaforce
04 August 2006
Aegis Group plc, the media communications and market research group, today announces the acquisition of a 30% shareholding in Mediaforce in the Philippines.
Mediaforce was established in the Philippines in 2005 and has already built a strong client list, including Pfizer, Nissan, Panasonic and Philippine Airlines. The agency will be branded Mediaforce Vizeum and in combination with Carat will greatly increase the strength of Aegis Media in the Philippines.
Robert Lerwill, CEO of Aegis Group, commented:
" The Philippines is an increasingly important market for local and multinational advertisers. Mediaforce has gained a strong reputation as a leading independent media planning and buying group in a relatively short time. We're pleased to be adding to our network in this region."
For further information contact:
Charlotte Elston
Aegis Group plc
+44 (0) 20 7070 7700
Tim Spratt / Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
