Group Press Releases
Acquisition of Control Media Creates Carat Control Mexico
29 August 2006
Aegis Group plc, the media communications and market research group, announces the acquisition of Control Media in Mexico. Gross assets acquired were US$12.5m. Control Media will merge with Carat Mexicana to become Carat Control.
Founded in 1999, Control Media is the leading independent media planning and buying agency in Mexico and boasts a five year track record of continual growth. Carat Control will manage media billings of US$175m, ranking in the top tier of the Mexican market.
Control Media has a blue chip domestic and international client list that will now have access to Aegis Media’s extensive services. These include digital, out-of-home, product placement and experiential marketing.
Robert Lerwill, CEO of Aegis Group, said: “The marriage of Carat Mexicana and Control Media is the perfect fit for the exciting Latin American market. We have identified this market as an area of significant growth for us and, more specifically, our clients. The creation of Carat Control will give our network the benefit of Control Media’s scale and pedigree in Mexico. At the same time, Control Media’s successful leading clients will benefit from access to Aegis Media’s diversified media offerings and market-leading tools.”
For further information contact:
Charlotte Elston
Aegis Group plc
+44 (0) 20 7070 7700
Tim Spratt / Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
