Group Press Releases
Isobar Moves into South Africa with the Acquisition of Trigger Communications Consulting
15 May 2007
Aegis Group plc (“Aegis”), the media communications and market research group, today announces that it has signed an agreement to acquire Trigger Communications Consulting (Pty) Limited (“Trigger”) in South Africa. At 31 December 2006, Trigger had gross assets of £0.4m.
An award-winning digital marketing services agency, Trigger was established in 2000 and has grown rapidly since then. Trigger specialises in digital direct marketing, one of the fastest-growing areas of marketing today. Its proprietary consumer profiling tools allow brands to identify and communicate with individual customers for viral and peer-to-peer marketing campaigns, using a variety of internet and mobile technologies.
Trigger has an established base of domestic and international blue-chip clients, including Visa, VisitBritain, First National Bank, Virgin Mobile and Japan Tobacco International.
Trigger will become part of Isobar, the world’s leading digital network, with a presence in 37 of the world’s top 40 digital economies.
Robert Lerwill, ceo of Aegis, said:
“Personalised marketing is the way of the future, and an increasingly core part of any marketing conversation today. We are delighted to be welcoming a specialist into the Aegis fold. Trigger brings a talented team, consistent growth and true expertise in an innovative but highly effective form of marketing. This is good news for our existing business and for our clients.”
For further information contact:
Charlotte Elston
Aegis Group plc
+44 (0) 20 7070 7700
Tim Spratt/Charles Palmer
Financial Dynamics
+44 (0) 20 7831 3113
