Group Press Releases
Aegis Media Creates Global Service Solutions Initiative
20 August 2007
Nigel Morris to take on
global responsibility;
David Pullan joins to lead new initiative
Aegis Media today announced that it has created a new team to lead its future product offering and service delivery strategy. Nigel Morris will take on global oversight for this area, in addition to his position as ceo of Isobar, with David Pullan joining Aegis Media as president, Service Solutions to spearhead the new initiative.
Aegis Media Service Solutions will define Aegis Media’s future service offering, in response to clients’ increasing need for closer integration and coordination of marketing services, and enable its delivery in local markets and across the world. A dedicated team will drive innovation and harness best practice from around the group, to create and roll out world-class integrated communications service solutions.
As part of this, a newly created Service Solutions Board, chaired by Nigel Morris, will include representatives from Carat, Vizeum and Isobar; from Europe, the Americas and Asia-Pacific; and the key disciplines of account management, ommunications planning, buying, creative, insight, search, data,activation and technology.
Pullan, 39, comes to Aegis Media with almost 20 years’ experience in media strategy, brands and marketing. Most recently, he was strategic marketing and brand development director for Emap Consumer Media, having joined Emap in 2004 as managing director of FHM Worldwide. Prior to Emap, Pullan was director of strategy and marketing for Channel 5 Broadcasting, where he led the successful re-branding and re-launch of the channel in 2002. He has also held roles at MTV Networks, the BBC and Bertelsmann Music Group. Pullan started his career at McKinsey & Company, and has an MBA from Harvard Business School.
Commenting on the creation of Service Solutions, Mainardo de Nardis, CEO of Aegis Media, said:
“We need to keep pushing our offer, ensuring we deliver the optimal solutions to clients and future-proofing our own business. This work will directly benefit our clients, both nationally and globally.
“Aegis Media has a long history of firsts, and there is no one better qualified than Nigel to oversee this work on our future firsts. He has been at the heart of Aegis Media for 15 years, has driven the unique development of Isobar globally and knows the rest of our business inside out.”
Nigel Morris, CEO of Isobar, said:
“The pace of change in marketing is unprecedented and the prize for delivering market-leading advertising solutions to clients is immense. I’m delighted that David Pullan - with his unique mix of media operating pedigree and blue-chip strategy skills - will be leading the charge. This is a pioneering role, and it demonstrates Aegis Media’s commitment to investing in the development of our marketing services businesses.”
David Pullan, President, Service Solutions, said:
“Aegis Media has a vision for the future of its business that is consumer-centric and digitally-led. The next challenge is to make this vision a reality for clients across the world. I relish the opportunity to get to grips with this exciting task.”
For further information contact:
Charlotte Elston
Aegis Group plc
+44 (0) 20 7070 7708
David Pullan
President, Aegis Media Service Solutions
+44 (0) 20 7550 3439
