Meet our People
Celine Sergent
Junior Consultant
Aegis Media,
Carat France
Celine joined Carat as a trainee in 2002 after five years spent studying Marketing. Today she works as a junior consultant and deals with many clients in different sectors such as beauty, food and alcoholic drinks.
I discovered the media world when I came to Carat and the richness of Carat’s resources have permitted me to quickly develop knowledge of different media and the French media landscape.
"Today my main role is to advise my customers on a media strategy that will be in agreement with their marketing objectives. I achieve this by researching the client fully and structuring the campaign around marketing news, sales seasonality, competitors activity in the market etc. We then choose the most effective media for the clients’ objectives and then orchestrate the campaign throughout the year. I am in contact with my clients every single day as it is so important to understand their needs and their goals in their respective markets.
"I love my job because the media today is always changing and we need to be constantly informed of the emergence of new media and new ways to communicate. That way we can constantly adjust our recommendations and offer our clients the opportunity to be the first in their sectors.