Meet our People
Glenn Watson
Search Executive
Aegis Media,
Vizeum UK
Glenn started at Vizeum in 2007 as a search executive. Previously Glenn was with Starcom
Like everyone else, my days at Vizeum are incredibly varied. The first thing that I noticed when I joined Vizeum was the excellent understanding of search throughout the company and our clients. This has really helped in the implementation of search strategy as part of an integrated media solution.
"A typical day for me would include checking budgets, running keyword reports and using statistical data to plan for upcoming campaigns. The majority of my time is spent on strategy rather than implementation itself: the account team's knowledge of search helps this, as we are given good lead times in order to structure the campaigns to the best of our ability.
"My head of search will always forward any news, press releases and/or interesting case-studies to ensure we are kept up to date with the latest search developments. We also maintain close relationships with our media owners: my team are often in talks with them about the latest research and technologies as well as utilizing their specialised knowledge for the optimisation of our accounts.
"One of the best things about working at Vizeum is that everybody is on the same floor. Every face in the company quickly becomes familiar. Everyone gets invited to presentations from different teams and their respective media owners, Myspace, Magic FM and Microsoft Xbox are just a few examples within the last month! This has been an integral part of forming search strategy, as search has been proven to be affected by activity on all media channels.
"As an aside from search, I have enjoyed the opportunity in Vizeum to actively take part in a variety of brainstorms with our planning teams, discussing ideas in an open forum with colleagues from a variety of different backgrounds and experiences."