Meet our People
Miya Lee
Art Director Isobar,
wwwins Consulting
Shanghai
Miya joined wwwins Taipei’s creative department in 2004. Prior to wwwins, she had experience with a variety of prominent Interactive agencies, such as OgilvyOne and AGENDA. Miya transferred to wwwins Shanghai as Art Director in 2006, where her main client is Coca Cola. Her job is to lead the iCoke creative dream team and create more creative possibilities for iCoke in the digital world.
The most important task in my daily work is to work out how to blend the technology with creativity perfectly, and create an enormous craze for 1.3 billion Chinese people to fall in love with this little red Coca-Cola can/bottle. And, of course I can’t do any of this without my superb creative team members. We aim to create an unlimited online experience for the Coca-Cola brand, and we take pride in everything we do. We work hard, and play hard. We do challenge or debate with each other whenever necessary, which is the part I appreciate most. As with our unique wwwins culture, the environment allows us to grow together as a team. In the past few months, the whole team worked almost 24-7 and we launched the new online sensation for Coke (www.iCoke.cn) in June 2007. This whole new platform is heavily produced with Flash and interactive technology, and we will have a lot more fun gadgets coming soon and all kinds of digital channels.
"Besides encouraging and creating big ideas, learning how to work and communicate efficiently with different kinds of people is also one of my main tasks. This could be with our clients, or my colleagues from different departments. Communication takes up quite a lot of my time within a normal working day, and it might happen in a conference room, on the phone, on MSN; or on the corridor, or sometimes during the lunch. I love to listen to other people’s comments and opinions all the time, and make sure we are moving forward together on the same track.
"I have worked in both wwwins Taipei and Shanghai offices, I am always fascinated by the very unique culture and enjoyable atmosphere wwwins has, no matter which office you are. I am also very excited that since wwwins became part of Aegis, we now have a lot more opportunity to work closely with other Isobar agencies.”