Aegis Group plc (“Aegis”), one of the world’s leading media and digital marketing communications groups, today announced that it has acquired Ad O’clock LLC ("Ad O’clock"), a Russian full-service media agency based in Moscow. As at 31 December 2010, Ad O’clock had gross assets of €3 million.
Ad O’clock is a strong and successful independent agency with a history of delivering sector leading growth in one of the world fastest-growing advertising markets. Ad O’clock has forged its reputation based on a strong core of locally based clients that include a number of leading state-owned companies such as Gazprom and the Russian state pension fund and international clients including Polish pharmaceutical company Polpharma and French retailer Castorama.
Jerry Buhlmann, Chief Executive of Aegis Group said: “Ad O’clock is our second significant Russian acquisition this year - it is a substantial player in a fast-growing advertising market. As a full service media brand Ad O’clock strengthens our participation in the buoyant Russian market, injecting further impetus into our strategy of broadening our service offering, particularly in faster growing regions.”
Kirill Matveev, CEO of Aegis Media Russia, added: “Strong leadership and cultural fit between Ad O’clock and Aegis Media were key attributes that attracted us to Ad O’clock. Their reputation and ability to operate within an Aegis Media framework together with established local and international advertisers on their roster makes this acquisition a natural fit.”
Julia Orlova, CEO of Ad O’clock, commented: “This is an important moment for the Ad O’Clock team and a great time to be joining Aegis Media, one of the most innovative and rapidly developing media groups in Russia. Having access to advanced technologies and consumer insight tools to provide our clients with greater service provision excellence is a big positive. And thanks to cooperation with networks like Posterscope and Isobar, the move will help us to create integrated and multi-faceted brand solutions.”
ENDS
For further information please contact:
Aegis Group plc
Rob Gurner +44 (0) 20 7070 7708 (investors / analysts)
Adam Fisher +44 (0) 20 7550 3461 (media)
Notes to Editors:
About Aegis Group Plc:
Aegis Group plc is one of the world’s leading media and digital marketing communications groups. Made up of two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).
About Ad O’clock:
Ad O’clock is one of the most successful independent media agencies in Russia. Founded in 2008 through the merger of Avrora Media and For People, the company specialises in strategic and tactical planning and buying of advertising campaigns across all media and has strong expertise in working with local and international advertisers. The client list of Ad O’clock includes Gazprom, Pension Fund of the Russian Federation, Home Credit, Polpharma, Castorama and more. The company has 52 employees.
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